Mahindra Thar Roxx : In a bold move that’s set to redefine the Indian SUV landscape, Mahindra & Mahindra has unveiled its latest offering – the Mahindra Thar Roxx.
Launched on August 15, 2024, this new avatar of the beloved Thar is not just an upgrade; it’s a complete reimagining of what a luxury SUV can be in the Indian market.
With its striking design, advanced features, and a price tag starting at ₹12.99 Lakh, the Thar Roxx is poised to turn heads and challenge perceptions.
Mahindra Thar Roxx A Design That Commands Attention
The Thar Roxx is a visual testament to Mahindra’s commitment to blending rugged capability with sophisticated design.
The SUV retains its iconic silhouette but elevates it with a modern twist. The long hood, coupled with short overhangs, not only gives it a commanding presence on the road but also ensures exceptional approach and departure angles – a nod to its off-road heritage.
What sets the Roxx apart is its attention to detail. The angular wheel arches replace the circular ones of its predecessor, giving it a more contemporary look.
The addition of a triangular rear quarter glass and a thicker B-pillar adds a touch of uniqueness to its profile.
The slanted roof, while divisive among purists, contributes to a more dynamic and modern appearance, especially when the roof is removed for that open-air driving experience.
Mahindra Thar Roxx Luxury Meets Adventure
Step inside the Thar Roxx, and you’re greeted by a cabin that defies expectations. Mahindra has gone all out to ensure that the interior matches the exterior’s promise of luxury.
The centerpiece of this luxurious transformation is the expansive Panoramic Skyroof™, a feature that not only enhances the sense of space but also allows occupants to feel connected with the outdoors – a perfect blend of comfort and adventure.
The Roxx boasts best-in-class cabin roominess, thanks to its impressive 2850 mm wheelbase. This translates to ample space for passengers and a versatile boot space of 644 liters, making it as practical as it is luxurious.
The 6-way powered driver seat and front ventilated seats ensure comfort in all driving conditions, while the electric park brake with auto hold adds a touch of convenience typically found in high-end luxury vehicles.
Mahindra Thar Roxx Technology at Your Fingertips
Mahindra has left no stone unturned in equipping the Thar Roxx with cutting-edge technology. The twin HD screens – a 26.03 cm infotainment display and a 26.03 cm full digital cluster – are the command center of the vehicle.
These screens, coupled with the Adrenox Connect system featuring built-in Alexa, offer an unparalleled user experience.
The inclusion of wireless Android Auto and Apple CarPlay ensures seamless connectivity, while the Harman Kardon 9-speaker system with QuantumLogic delivers an immersive audio experience.
Safety hasn’t been overlooked either. The Thar Roxx comes equipped with Level 2 ADAS (Advanced Driver Assistance Systems), a 360-degree surround view system with blind view monitoring, and over 35 standard safety features.
This comprehensive safety package is engineered to meet the highest B-NCAP safety rating, underlining Mahindra’s commitment to passenger safety.
Mahindra Thar Roxx Performance That Excites
Under the hood, the Thar Roxx offers a choice of two powerful engines. The G20 TGDI mStallion petrol engine and the D22 mHawk diesel engine deliver impressive performance with maximum torque figures of 380 Nm and 370 Nm respectively.
These engines can be paired with either a 6-speed manual transmission or a 6-speed AISIN torque converter automatic transmission, catering to diverse driving preferences.
The Roxx introduces India’s first Crawl Smart Assist and IntelliTurn features, enhancing its off-road capabilities and maneuverability in tight spaces.
The inclusion of drive modes (Zip & Zoom) and 4XPLOR Terrain Modes (Snow, Sand & Mud) ensures that the Thar Roxx is ready for any adventure, be it on city streets or challenging terrains.
Mahindra Thar Roxx A Smooth Ride, Anywhere
One of the most significant upgrades in the Thar Roxx is the introduction of Mahindra’s All-New M_GLYDE Platform.
This platform is engineered to deliver a smooth ride and precise handling, ensuring class-leading dynamics both on and off the road.
The WATT’s Link suspension, advanced shock absorbers, and the first-in-segment Hydraulic Rebound Stopper (HRS) work in harmony to provide a controlled and responsive driving experience.
Mahindra has also paid special attention to the NVH (Noise, Vibration, and Harshness) levels, designing the Thar Roxx to deliver a world-class, quiet in-vehicle experience.
This focus on refinement elevates the Thar Roxx from a rugged off-roader to a sophisticated SUV capable of competing with luxury offerings.
Mahindra Thar Roxx Variants and Pricing
The Thar Roxx is available in multiple variants to cater to different preferences and budgets:
MX1: Starting at ₹12.99 Lakh for the G20 MT RWD variant
MX3: Priced from ₹14.99 Lakh for the G20 AT RWD variant
AX3L: Available at ₹16.99 Lakh for the D22 MT RWD variant
MX5: Ranging from ₹16.49 Lakh to ₹18.49 Lakh across different configurations
AX5L: Priced at ₹18.99 Lakh for the D22 AT RWD variant
The top-end variants, featuring 4WD capabilities, are expected to be priced competitively, though exact figures were not disclosed at the time of launch.
The Making of an Icon
The Thar Roxx is a testament to Indian engineering and design prowess.
Designed at the Mahindra India Design Studio (MIDS) in Mumbai, engineered at the Mahindra Research Valley (MRV) near Chennai, and developed and tested at the Mahindra SUV Proving Track (MSPT), the Thar Roxx embodies the expertise and innovation of Mahindra’s global design and engineering teams. It’s built at Mahindra’s advanced facility in Nashik, ensuring the highest standards of quality and reliability.
Market Impact and Future Prospects
The launch of the Thar Roxx is more than just the introduction of a new vehicle; it’s a statement of intent from Mahindra. With this launch, Mahindra is not only elevating the Thar brand but also setting ambitious goals.
The company aims to make the Thar brand the No. 1 SUV by volume in the >12.5 Lakh segment within the next 3 to 5 years.
This goal reflects Mahindra’s confidence in the Thar Roxx and its potential to disrupt the market.
By blending the rugged appeal of the original Thar with luxury features and advanced technology, Mahindra is targeting a broader audience – from adventure enthusiasts to urban dwellers looking for a premium SUV experience.
Mahindra Thar Roxx Conclusion: A New Chapter in the Thar Legacy
The Mahindra Thar Roxx represents a significant milestone in the evolution of the Thar brand and the Indian SUV market as a whole.
It successfully bridges the gap between rugged capability and luxury, offering a product that’s as comfortable navigating city streets as it is conquering off-road trails.
With its striking design, advanced features, powerful performance, and competitive pricing, the Thar Roxx is set to challenge established players in the premium SUV segment.
It’s not just an upgrade of the beloved Thar; it’s a reimagining of what an Indian SUV can be – luxurious, capable, and technologically advanced.
As bookings open on October 3, 2024, and deliveries commence from Dussehra, the automotive world will be watching closely to see how this bold move by Mahindra reshapes the SUV landscape in India and potentially beyond.
The Thar Roxx isn’t just a new model; it’s Mahindra’s vision for the future of SUVs, proudly designed and made in India for the world.
